Campaigns & News
FBO Advertising for Finance's Biggest Week
Crisis24, Palantir and AiiA are asking a question most finance and risk brands have not reached yet.
If a stadium event justifies FBO placement, a room full of finance ministers and CEOs justifies it more.
The AiiA campaign at Hollywood Burbank Jet Center ran 26 April to 11 May, timed around the Milken Institute Global Conference on 3–6 May in Beverly Hills.
Sports tentpoles get this treatment constantly. A single-week gathering of the people actually making capital allocation and geopolitical decisions gets it rarely, despite carrying a more concentrated version of the same audience.
Glassroom handled the media placement, positioned at the terminal closest to the conference itself.
Reaching Leaders Before the World Cup Reaches Them.
208,090 ultra-high-net-worth individuals live in North America, 41% of the global total.
The World Cup Final is about to pull an unusual share of them through three New York terminals.
Most brands chasing this audience during the tournament buy proximity to the stadium. Crisis24 and Palantir bought proximity to leaders instead.
Crisis24 has partnered with Palantir to launch AiiA, an anticipatory intelligence platform built for private-sector leaders navigating volatile data. The creative running now at Million Air Westchester (HPN), Long Island MacArthur (FOK) and Farmingdale (FRG) carries a simple line: when data becomes noise, clarity is power.
Those three terminals sit inside the natural inbound corridor for New York ahead of the World Cup Final at MetLife Stadium on 19 July. For the weeks around it, the leaders these terminals reach exist in unusually concentrated numbers and unusually concentrated timing.
A terminal screen does not reach one departing passenger. It reaches the principal, the advisers travelling alongside them, and whoever else is waiting in that same lounge for the same flight, the full unit leaders bring with them, not a single seat on a manifest
Flexjet acquires 2.5M TikTok followers.
Flexjet just acquired 2.5 million TikTok followers. The brokerage came with them.
That reframe is not flippant — it is what the deal reveals.
Steve Varsano spent 15 years building The Jet Business into something no operator could replicate from the inside: a content channel with genuine reach into the private aviation buyer before the purchase decision forms.
Flexjet did not pay for a brokerage. It paid to close that gap.
The mechanics are straightforward. Varsano becomes President. FXSolutions folds into The Jet Business brand. Fleet acquisition, disposition, and market intelligence consolidate under one roof.
Varsano's audience is aspirational — people who watch private jet content before they become buyers. The passengers already in the terminal are a different population entirely. Verified. Travelling now. Beyond the consideration stage. That distinction is what the deal makes visible.
Operators are paying to reach people who might fly privately.
Private Jet Media is present where people who fly privately actually travel. Across 86 FBO locations in 48 North American metro markets, that audience is not modelled or estimated. It is in the room.
Home run for Maiden Home.
Talon did not place Maiden Home at FOK because of volume.
They placed it because of who those passengers are.
Francis S. Gabreski Airport is the primary private aviation gateway to the Hamptons. The passengers in Modern Aviation's lounge are arriving into Southampton, East Hampton, Bridgehampton — some of the most valuable residential real estate in the United States.
Homes worth furnishing. Exactly the audience Maiden Home exists to reach.
Airport selection is not a media category decision. It is a people decision.
For agency planners buying luxury home campaigns — how does the audience profile of a specific airport factor into your media rationale, rather than the airport simply being selected as a format?
Expansion at FOK.
30,475 square feet of new hangar space just opened on the doorstep of the Hamptons.
It is part of a renovated FBO terminal at Francis S. Gabreski Airport and the scale of the build is the part worth noticing.
Modern Aviation has completed the project at FOK, Westhampton Beach, the primary private aviation gateway into Southampton, East Hampton, and Bridgehampton. The new hangar offers 30,475 square feet of climate-controlled space, alongside 2,250 square feet of Class A office space, direct ramp access, and a 28-foot hangar door clearance. The airport's runway runs 9,000 feet.
A 28-foot door and climate control are not modest additions. They open the facility to a wider range of aircraft than the previous footprint allowed, at one of the more space-constrained gateway airports on Long Island's East End.
Operators do not commit to a build of this size on a guess. They build where they expect demand to justify it.
FOK has always delivered a concentrated, high-value audience into a small geography. This expansion adds room for that audience to grow without the airport losing what makes it valuable.
Business jet operations boom.
Most people still think of private aviation as a niche.
The numbers suggest otherwise.
U.S. business jet operations reached 5.31 million in 2025 — 17% higher than 2019, according to the Federal Aviation Administration.
That reflects a structural shift in how a growing number of business leaders, entrepreneurs and high-net-worth individuals choose to travel.
For brands looking to reach this audience, that matters.
Mercedes plays at Wimbledon.
40 years of Mercedes-Benz AG history just launched from inside two private airfields. 📍
Oxford and Cambridge, timed for Wimbledon fortnight, and chosen years before the launch date.
Most brands marking Wimbledon fight for space on the roads into SW19.
Mercedes-Benz and our Private Jet Media network placed the all-electric GLC inside the FBO terminals at Oxford and Cambridge instead, where much of Wimbledon's private travelling audience actually lands.
A roadside poster on the way into SW19 reaches every driver stuck in the same jam, whether they are heading to Centre Court or the supermarket next door.
A screen inside a private terminal reaches only the passengers who chose to fly in during the two weeks a year when that choice says the most about who they are.
Pairing a 140-year heritage story with an electric launch inside that environment puts pioneering engineering directly in front of buyers who replace their cars on a shorter cycle and choose a marque on reputation as much as spec sheet.
Delivered in partnership with Evolve OOH, the placement ran exactly where the heritage story and the electrification story could reach the same passenger in the same few minutes, at two of the terminals private travellers use to reach Wimbledon fortnight.
Fontainebleau Aviation excels, again.
Nine consecutive years as Civil Aviation Authority Preferred FBO at @Miami Opa-Locka Executive Airport.
Fontainebleau Aviation, a Skyservice Company, has just had that recognition renewed through 2028.
The CAA designation is peer-voted. It is not purchased, not negotiated, and not self-declared. When the aviation community votes the same team to the top nine times running, you are looking at a culture of service that does not slip.
For the brands that advertise within the Private Jet Media Americas network, this matters directly. The environment in which creative runs is part of the media product. A lounge that passengers choose, trust, and return to is a fundamentally different context from one they merely pass through.
The standard of the room is inseparable from the value of the placement.
Congratulations to the entire Fontainebleau Aviation team. Nine years of peer recognition is genuinely rare.
When you are evaluating a media placement in a private aviation environment, how much weight does the quality of the FBO operation carry in that decision?
Where is my UHNWI audience?
510,810 people control $59.8 trillion in combined wealth. Most media plans cannot locate a single one of them.
The advertising industry has spent two decades optimising for scale. Programmatic, social, connected TV — all of it built on the same premise: reach more people, more efficiently. That premise works perfectly until the audience you need is not where the tools are pointing.
UHNWIs are 1% of the world's millionaires but control approximately one-third of total HNW wealth. Standard targeting depends on behavioural signals — browsing, app usage, purchase data. This audience generates almost none of it. They have the resources to stay invisible to the very infrastructure built to find them, and most of them do exactly that.
North America is home to 208,090 UHNWIs and more than $20 trillion in collective wealth — representing the largest concentration of ultra-high-net-worth individuals anywhere in the world. That audience exists. It concentrates in specific places, and it is reachable. But not through the channels most premium automotive, banking, finance, technology, and luxury brand media plans are currently funding.
If your plan targets the UHNWI tier, what is the actual evidence your chosen channels are reaching them — rather than reaching people who look like them on a spreadsheet?
Fontainebleau Aviation X Maiden Home
📍 Maiden Home's Miami Design District buyer flies private. Talon put the campaign exactly where that matters.
The brief was precise: reach the buyer who furnishes a Miami penthouse, a second home, a renovation with no budget ceiling.
Not someone who might. Someone who does.
The Private Jet Media Americas high-impact campaign at Fontainebleau Aviation, a Skyservice Company, in Miami does exactly that.
Every person in that room arrives by chauffeur and boards within the hour.
Private aviation passengers do not scroll past. They sit with it.
No demographic modelling was required. No targeting technology was needed to close the gap between a probable audience and a real one.
The FBO does not approximate that buyer — it assembles them, by the nature of what it costs to be there.
Talon understood that the environment was not a media placement. It was the targeting strategy.
For agency planners working luxury home and interiors briefs — when you are evaluating out-of-home environments, how much weight does the room itself carry against the numbers on the media schedule?
IBM X Private Jet Media Americas
IBM lit up Million Air Austin during Formula 1 weekend with a Private Jet Media Americas campaign connecting innovation, technology, and elite travel.
As private jets arrived for the race, IBM’s message of smarter, faster innovation dominated the terminal — the perfect stage for a brand powering performance both on and off the track.
Fresh off its new Scuderia Ferrari HP partnership, IBM continues to expand its presence across the Formula 1 world.
Campaigns & News
Reaching Leaders Before the World Cup Reaches Them.
208,090 ultra-high-net-worth individuals live in North America, 41% of the global total.
The World Cup Final is about to pull an unusual share of them through three New York terminals.
Most brands chasing this audience during the tournament buy proximity to the stadium. Crisis24 and Palantir bought proximity to leaders instead.
Crisis24 has partnered with Palantir to launch AiiA, an anticipatory intelligence platform built for private-sector leaders navigating volatile data. The creative running now at Million Air Westchester (HPN), Long Island MacArthur (FOK) and Farmingdale (FRG) carries a simple line: when data becomes noise, clarity is power.
Those three terminals sit inside the natural inbound corridor for New York ahead of the World Cup Final at MetLife Stadium on 19 July. For the weeks around it, the leaders these terminals reach exist in unusually concentrated numbers and unusually concentrated timing.
A terminal screen does not reach one departing passenger. It reaches the principal, the advisers travelling alongside them, and whoever else is waiting in that same lounge for the same flight, the full unit leaders bring with them, not a single seat on a manifest
Flexjet acquires 2.5M TikTok followers.
Flexjet just acquired 2.5 million TikTok followers. The brokerage came with them.
That reframe is not flippant — it is what the deal reveals.
Steve Varsano spent 15 years building The Jet Business into something no operator could replicate from the inside: a content channel with genuine reach into the private aviation buyer before the purchase decision forms.
Flexjet did not pay for a brokerage. It paid to close that gap.
The mechanics are straightforward. Varsano becomes President. FXSolutions folds into The Jet Business brand. Fleet acquisition, disposition, and market intelligence consolidate under one roof.
Varsano's audience is aspirational — people who watch private jet content before they become buyers. The passengers already in the terminal are a different population entirely. Verified. Travelling now. Beyond the consideration stage. That distinction is what the deal makes visible.
Operators are paying to reach people who might fly privately.
Private Jet Media is present where people who fly privately actually travel. Across 86 FBO locations in 48 North American metro markets, that audience is not modelled or estimated. It is in the room.
Home run for Maiden Home.
Talon did not place Maiden Home at FOK because of volume.
They placed it because of who those passengers are.
Francis S. Gabreski Airport is the primary private aviation gateway to the Hamptons. The passengers in Modern Aviation's lounge are arriving into Southampton, East Hampton, Bridgehampton — some of the most valuable residential real estate in the United States.
Homes worth furnishing. Exactly the audience Maiden Home exists to reach.
Airport selection is not a media category decision. It is a people decision.
For agency planners buying luxury home campaigns — how does the audience profile of a specific airport factor into your media rationale, rather than the airport simply being selected as a format?
Expansion at FOK.
30,475 square feet of new hangar space just opened on the doorstep of the Hamptons.
It is part of a renovated FBO terminal at Francis S. Gabreski Airport and the scale of the build is the part worth noticing.
Modern Aviation has completed the project at FOK, Westhampton Beach, the primary private aviation gateway into Southampton, East Hampton, and Bridgehampton. The new hangar offers 30,475 square feet of climate-controlled space, alongside 2,250 square feet of Class A office space, direct ramp access, and a 28-foot hangar door clearance. The airport's runway runs 9,000 feet.
A 28-foot door and climate control are not modest additions. They open the facility to a wider range of aircraft than the previous footprint allowed, at one of the more space-constrained gateway airports on Long Island's East End.
Operators do not commit to a build of this size on a guess. They build where they expect demand to justify it.
FOK has always delivered a concentrated, high-value audience into a small geography. This expansion adds room for that audience to grow without the airport losing what makes it valuable.
Business jet operations boom.
Most people still think of private aviation as a niche.
The numbers suggest otherwise.
U.S. business jet operations reached 5.31 million in 2025 — 17% higher than 2019, according to the Federal Aviation Administration.
That reflects a structural shift in how a growing number of business leaders, entrepreneurs and high-net-worth individuals choose to travel.
For brands looking to reach this audience, that matters.
Mercedes plays at Wimbledon.
40 years of Mercedes-Benz AG history just launched from inside two private airfields. 📍
Oxford and Cambridge, timed for Wimbledon fortnight, and chosen years before the launch date.
Most brands marking Wimbledon fight for space on the roads into SW19.
Mercedes-Benz and our Private Jet Media network placed the all-electric GLC inside the FBO terminals at Oxford and Cambridge instead, where much of Wimbledon's private travelling audience actually lands.
A roadside poster on the way into SW19 reaches every driver stuck in the same jam, whether they are heading to Centre Court or the supermarket next door.
A screen inside a private terminal reaches only the passengers who chose to fly in during the two weeks a year when that choice says the most about who they are.
Pairing a 140-year heritage story with an electric launch inside that environment puts pioneering engineering directly in front of buyers who replace their cars on a shorter cycle and choose a marque on reputation as much as spec sheet.
Delivered in partnership with Evolve OOH, the placement ran exactly where the heritage story and the electrification story could reach the same passenger in the same few minutes, at two of the terminals private travellers use to reach Wimbledon fortnight.
Fontainebleau Aviation excels, again.
Nine consecutive years as Civil Aviation Authority Preferred FBO at @Miami Opa-Locka Executive Airport.
Fontainebleau Aviation, a Skyservice Company, has just had that recognition renewed through 2028.
The CAA designation is peer-voted. It is not purchased, not negotiated, and not self-declared. When the aviation community votes the same team to the top nine times running, you are looking at a culture of service that does not slip.
For the brands that advertise within the Private Jet Media Americas network, this matters directly. The environment in which creative runs is part of the media product. A lounge that passengers choose, trust, and return to is a fundamentally different context from one they merely pass through.
The standard of the room is inseparable from the value of the placement.
Congratulations to the entire Fontainebleau Aviation team. Nine years of peer recognition is genuinely rare.
When you are evaluating a media placement in a private aviation environment, how much weight does the quality of the FBO operation carry in that decision?
Where is my UHNWI audience?
510,810 people control $59.8 trillion in combined wealth. Most media plans cannot locate a single one of them.
The advertising industry has spent two decades optimising for scale. Programmatic, social, connected TV — all of it built on the same premise: reach more people, more efficiently. That premise works perfectly until the audience you need is not where the tools are pointing.
UHNWIs are 1% of the world's millionaires but control approximately one-third of total HNW wealth. Standard targeting depends on behavioural signals — browsing, app usage, purchase data. This audience generates almost none of it. They have the resources to stay invisible to the very infrastructure built to find them, and most of them do exactly that.
North America is home to 208,090 UHNWIs and more than $20 trillion in collective wealth — representing the largest concentration of ultra-high-net-worth individuals anywhere in the world. That audience exists. It concentrates in specific places, and it is reachable. But not through the channels most premium automotive, banking, finance, technology, and luxury brand media plans are currently funding.
If your plan targets the UHNWI tier, what is the actual evidence your chosen channels are reaching them — rather than reaching people who look like them on a spreadsheet?
Fontainebleau Aviation X Maiden Home
📍 Maiden Home's Miami Design District buyer flies private. Talon put the campaign exactly where that matters.
The brief was precise: reach the buyer who furnishes a Miami penthouse, a second home, a renovation with no budget ceiling.
Not someone who might. Someone who does.
The Private Jet Media Americas high-impact campaign at Fontainebleau Aviation, a Skyservice Company, in Miami does exactly that.
Every person in that room arrives by chauffeur and boards within the hour.
Private aviation passengers do not scroll past. They sit with it.
No demographic modelling was required. No targeting technology was needed to close the gap between a probable audience and a real one.
The FBO does not approximate that buyer — it assembles them, by the nature of what it costs to be there.
Talon understood that the environment was not a media placement. It was the targeting strategy.
For agency planners working luxury home and interiors briefs — when you are evaluating out-of-home environments, how much weight does the room itself carry against the numbers on the media schedule?
AdVentures Americas X Jimi Psarakis✈️
We are pleased to welcome Jimi Psarakis as Vice President of Partnerships at AdVentures Americas.
Jimi leads strategic partnerships and revenue growth across our Private Jet Media platform, working with leading brands and agencies seeking to engage ultra-high-net-worth audiences in premium aviation and luxury travel environments.
Jimi brings extensive senior-level experience leading national advertiser and agency partnerships and driving revenue growth across premium digital media platforms. He is known for building trusted relationships and developing strategic partnerships that deliver long-term value.
We are delighted to have Jimi join the team as we continue to expand Private Jet Media’s footprint across private aviation terminals and other highly curated environments.
💪
AdVentures Americas welcomes Bryan Hackmyer✈️
I am delighted to announce that we are working with Bryan Hackmyer, Senior Media Sales Consultant, as part of the continued expansion of AdVentures Americas.
Bryan brings deep experience across premium out-of-home, digital, and innovative media platforms, most recently at Volta Media (a Shell brand), where, for nearly 8 years, he was an integral part of their sales growth from an early stage. Previously, during a 13+ year tenure at JCDecaux, Bryan established partnerships with leading brands to deliver high-performing campaigns across major U.S. airport environments. These include long-term sponsorship deals with Marriott Hotels at Dulles, Accenture at JFK, and Verizon Wireless.
As we continue to scale Private Jet Media Americas and develop premium brand partnerships within private aviation environments, Bryan’s strategic mindset, strong agency relationships, and experience aligning advertiser objectives with innovative media solutions will be a valuable addition to our work.
Welcome, Bryan. 💪
IBM X Private Jet Media Americas
IBM lit up Million Air Austin during Formula 1 weekend with a Private Jet Media Americas campaign connecting innovation, technology, and elite travel.
As private jets arrived for the race, IBM’s message of smarter, faster innovation dominated the terminal — the perfect stage for a brand powering performance both on and off the track.
Fresh off its new Scuderia Ferrari HP partnership, IBM continues to expand its presence across the Formula 1 world.
Campaigns & News
Reaching Leaders Before the World Cup Reaches Them.
208,090 ultra-high-net-worth individuals live in North America, 41% of the global total.
The World Cup Final is about to pull an unusual share of them through three New York terminals.
Most brands chasing this audience during the tournament buy proximity to the stadium. Crisis24 and Palantir bought proximity to leaders instead.
Crisis24 has partnered with Palantir to launch AiiA, an anticipatory intelligence platform built for private-sector leaders navigating volatile data. The creative running now at Million Air Westchester (HPN), Long Island MacArthur (FOK) and Farmingdale (FRG) carries a simple line: when data becomes noise, clarity is power.
Those three terminals sit inside the natural inbound corridor for New York ahead of the World Cup Final at MetLife Stadium on 19 July. For the weeks around it, the leaders these terminals reach exist in unusually concentrated numbers and unusually concentrated timing.
A terminal screen does not reach one departing passenger. It reaches the principal, the advisers travelling alongside them, and whoever else is waiting in that same lounge for the same flight, the full unit leaders bring with them, not a single seat on a manifest
Flexjet acquires 2.5M TikTok followers.
Flexjet just acquired 2.5 million TikTok followers. The brokerage came with them.
That reframe is not flippant — it is what the deal reveals.
Steve Varsano spent 15 years building The Jet Business into something no operator could replicate from the inside: a content channel with genuine reach into the private aviation buyer before the purchase decision forms.
Flexjet did not pay for a brokerage. It paid to close that gap.
The mechanics are straightforward. Varsano becomes President. FXSolutions folds into The Jet Business brand. Fleet acquisition, disposition, and market intelligence consolidate under one roof.
Varsano's audience is aspirational — people who watch private jet content before they become buyers. The passengers already in the terminal are a different population entirely. Verified. Travelling now. Beyond the consideration stage. That distinction is what the deal makes visible.
Operators are paying to reach people who might fly privately.
Private Jet Media is present where people who fly privately actually travel. Across 86 FBO locations in 48 North American metro markets, that audience is not modelled or estimated. It is in the room.
Home run for Maiden Home.
Talon did not place Maiden Home at FOK because of volume.
They placed it because of who those passengers are.
Francis S. Gabreski Airport is the primary private aviation gateway to the Hamptons. The passengers in Modern Aviation's lounge are arriving into Southampton, East Hampton, Bridgehampton — some of the most valuable residential real estate in the United States.
Homes worth furnishing. Exactly the audience Maiden Home exists to reach.
Airport selection is not a media category decision. It is a people decision.
For agency planners buying luxury home campaigns — how does the audience profile of a specific airport factor into your media rationale, rather than the airport simply being selected as a format?
Expansion at FOK.
30,475 square feet of new hangar space just opened on the doorstep of the Hamptons.
It is part of a renovated FBO terminal at Francis S. Gabreski Airport and the scale of the build is the part worth noticing.
Modern Aviation has completed the project at FOK, Westhampton Beach, the primary private aviation gateway into Southampton, East Hampton, and Bridgehampton. The new hangar offers 30,475 square feet of climate-controlled space, alongside 2,250 square feet of Class A office space, direct ramp access, and a 28-foot hangar door clearance. The airport's runway runs 9,000 feet.
A 28-foot door and climate control are not modest additions. They open the facility to a wider range of aircraft than the previous footprint allowed, at one of the more space-constrained gateway airports on Long Island's East End.
Operators do not commit to a build of this size on a guess. They build where they expect demand to justify it.
FOK has always delivered a concentrated, high-value audience into a small geography. This expansion adds room for that audience to grow without the airport losing what makes it valuable.
Business jet operations boom.
Most people still think of private aviation as a niche.
The numbers suggest otherwise.
U.S. business jet operations reached 5.31 million in 2025 — 17% higher than 2019, according to the Federal Aviation Administration.
That reflects a structural shift in how a growing number of business leaders, entrepreneurs and high-net-worth individuals choose to travel.
For brands looking to reach this audience, that matters.
Mercedes plays at Wimbledon.
40 years of Mercedes-Benz AG history just launched from inside two private airfields. 📍
Oxford and Cambridge, timed for Wimbledon fortnight, and chosen years before the launch date.
Most brands marking Wimbledon fight for space on the roads into SW19.
Mercedes-Benz and our Private Jet Media network placed the all-electric GLC inside the FBO terminals at Oxford and Cambridge instead, where much of Wimbledon's private travelling audience actually lands.
A roadside poster on the way into SW19 reaches every driver stuck in the same jam, whether they are heading to Centre Court or the supermarket next door.
A screen inside a private terminal reaches only the passengers who chose to fly in during the two weeks a year when that choice says the most about who they are.
Pairing a 140-year heritage story with an electric launch inside that environment puts pioneering engineering directly in front of buyers who replace their cars on a shorter cycle and choose a marque on reputation as much as spec sheet.
Delivered in partnership with Evolve OOH, the placement ran exactly where the heritage story and the electrification story could reach the same passenger in the same few minutes, at two of the terminals private travellers use to reach Wimbledon fortnight.
Fontainebleau Aviation excels, again.
Nine consecutive years as Civil Aviation Authority Preferred FBO at @Miami Opa-Locka Executive Airport.
Fontainebleau Aviation, a Skyservice Company, has just had that recognition renewed through 2028.
The CAA designation is peer-voted. It is not purchased, not negotiated, and not self-declared. When the aviation community votes the same team to the top nine times running, you are looking at a culture of service that does not slip.
For the brands that advertise within the Private Jet Media Americas network, this matters directly. The environment in which creative runs is part of the media product. A lounge that passengers choose, trust, and return to is a fundamentally different context from one they merely pass through.
The standard of the room is inseparable from the value of the placement.
Congratulations to the entire Fontainebleau Aviation team. Nine years of peer recognition is genuinely rare.
When you are evaluating a media placement in a private aviation environment, how much weight does the quality of the FBO operation carry in that decision?
Where is my UHNWI audience?
510,810 people control $59.8 trillion in combined wealth. Most media plans cannot locate a single one of them.
The advertising industry has spent two decades optimising for scale. Programmatic, social, connected TV — all of it built on the same premise: reach more people, more efficiently. That premise works perfectly until the audience you need is not where the tools are pointing.
UHNWIs are 1% of the world's millionaires but control approximately one-third of total HNW wealth. Standard targeting depends on behavioural signals — browsing, app usage, purchase data. This audience generates almost none of it. They have the resources to stay invisible to the very infrastructure built to find them, and most of them do exactly that.
North America is home to 208,090 UHNWIs and more than $20 trillion in collective wealth — representing the largest concentration of ultra-high-net-worth individuals anywhere in the world. That audience exists. It concentrates in specific places, and it is reachable. But not through the channels most premium automotive, banking, finance, technology, and luxury brand media plans are currently funding.
If your plan targets the UHNWI tier, what is the actual evidence your chosen channels are reaching them — rather than reaching people who look like them on a spreadsheet?
Fontainebleau Aviation X Maiden Home
📍 Maiden Home's Miami Design District buyer flies private. Talon put the campaign exactly where that matters.
The brief was precise: reach the buyer who furnishes a Miami penthouse, a second home, a renovation with no budget ceiling.
Not someone who might. Someone who does.
The Private Jet Media Americas high-impact campaign at Fontainebleau Aviation, a Skyservice Company, in Miami does exactly that.
Every person in that room arrives by chauffeur and boards within the hour.
Private aviation passengers do not scroll past. They sit with it.
No demographic modelling was required. No targeting technology was needed to close the gap between a probable audience and a real one.
The FBO does not approximate that buyer — it assembles them, by the nature of what it costs to be there.
Talon understood that the environment was not a media placement. It was the targeting strategy.
For agency planners working luxury home and interiors briefs — when you are evaluating out-of-home environments, how much weight does the room itself carry against the numbers on the media schedule?
AdVentures Americas X Jimi Psarakis✈️
We are pleased to welcome Jimi Psarakis as Vice President of Partnerships at AdVentures Americas.
Jimi leads strategic partnerships and revenue growth across our Private Jet Media platform, working with leading brands and agencies seeking to engage ultra-high-net-worth audiences in premium aviation and luxury travel environments.
Jimi brings extensive senior-level experience leading national advertiser and agency partnerships and driving revenue growth across premium digital media platforms. He is known for building trusted relationships and developing strategic partnerships that deliver long-term value.
We are delighted to have Jimi join the team as we continue to expand Private Jet Media’s footprint across private aviation terminals and other highly curated environments.
💪
AdVentures Americas welcomes Bryan Hackmyer✈️
I am delighted to announce that we are working with Bryan Hackmyer, Senior Media Sales Consultant, as part of the continued expansion of AdVentures Americas.
Bryan brings deep experience across premium out-of-home, digital, and innovative media platforms, most recently at Volta Media (a Shell brand), where, for nearly 8 years, he was an integral part of their sales growth from an early stage. Previously, during a 13+ year tenure at JCDecaux, Bryan established partnerships with leading brands to deliver high-performing campaigns across major U.S. airport environments. These include long-term sponsorship deals with Marriott Hotels at Dulles, Accenture at JFK, and Verizon Wireless.
As we continue to scale Private Jet Media Americas and develop premium brand partnerships within private aviation environments, Bryan’s strategic mindset, strong agency relationships, and experience aligning advertiser objectives with innovative media solutions will be a valuable addition to our work.
Welcome, Bryan. 💪
IBM X Private Jet Media Americas
IBM lit up Million Air Austin during Formula 1 weekend with a Private Jet Media Americas campaign connecting innovation, technology, and elite travel.
As private jets arrived for the race, IBM’s message of smarter, faster innovation dominated the terminal — the perfect stage for a brand powering performance both on and off the track.
Fresh off its new Scuderia Ferrari HP partnership, IBM continues to expand its presence across the Formula 1 world.
Campaigns & News
AdVentures Americas X Adviso-Matic✈️
AdVentures Americas has entered into a strategic partnership with Adviso-Matic to support partner development initiatives for JSX.
Through this collaboration, AdVentures Americas and Adviso-Matic will work together to develop premium, category-exclusive partnerships across the JSX customer journey, from pre-departure touchpoints and terminal environments to onboard and post-flight moments.
AdVentures Americas looks forward to working closely with Adviso-Matic’s leadership team, including Brandon Lowitz and Seth Zaharako, whose combined experience across culture, media, and experiential partnerships will contribute meaningfully to the continued evolution of JSX’s partner ecosystem.
💪
in the news
Cadillac X Private Jet Media Americas
Cadillac rolls into Chicago. 🚘✈️
AdVentures Americas is proud to work with dentsu Carat to support Cadillac’s latest campaign for the all-new, fully electric Escalade IQ across the Private Jet Media Americas network.
This activation spans 57 digital screens in 19 hand-picked private jet terminals, including Los Angeles, Miami, Dallas, and New York, reaching a high-net-worth audience that values both luxury and innovation.
The Escalade IQ signals a bold step forward for Cadillac, blending iconic design with electric performance. A perfect match for our unique media environment.
One campaign. Seventeen private jet terminals. A nationwide showcase.
Fountainebleau redefines private aviation
Fontainebleau Aviation is taking business aviation to the next level with its stunning newly refurbished Fort Lauderdale FBO. This state-of-the-art facility sets a new standard in luxury and efficiency, perfectly designed to serve the world’s most discerning travelers.